Message from William E. Heinecke

William E. Heinecke
Chairman & Chief Executive Officer
Minor International Public Company Limited

As a Thailand-based company with presence in over 26 countries worldwide, Minor International has always put great emphasis on the development of people. I strongly believe that people are the key to drive sustainable success of our business and the Thai nation.

Over the past years, Thai cuisine has gained immense popularity abroad. A significant number of Thai restaurants are not owned by Thais and many dishes have been altered that they have lost their unique Thai taste. The Thai Cuisine Academy was created with the purpose of teaching the art of cooking and serving authentic Thai food to the World. This can only be achieved by grooming high quality chefs and offering the best learning institution for Thai cuisine for professionals and non-professionals alike. The Thai Cuisine Academy will help raise the talent pool for not only restaurants under The Minor Food Group and The Minor Hotel Group, but also for others. With our partnership with S&P Syndicate and Chef Chumpol, I am confident that The Thai Cuisine Academy will help strengthen the standard of Thai chefs and Thai cuisine, and pave the way for growth opportunities domestically and internationally, given the increasing popularity of Thai food globally.

William E. Heinecke came to the Kingdom of Thailand in 1963 and founded the Minor Group in 1967. Almost five decades later the group has grown substantially into a large company with revenue of over USD2bn and market cap of over USD3bn. Listed on the Stock Exchange of Thailand in 1988, Minor International Public Company Limited (MINT) is now a global company focused on three primary businesses: restaurants, hospitality and lifestyle brands distribution, all of which are now under one umbrella. The group currently employs more than 45,000 employees.


MINT is one of Asia’s largest restaurant companies with over 1,500 outlets operating system wide in 19 countries under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express, the Coffee Club, Ribs & Rumps and Riverside brands. MINT is also a hotel owner, operator and investor with a portfolio of over 100 hotels and serviced suites under the Anantara, AVANI, Oaks, Per AQUUM, Marriott, Four Seasons, St. Regis, Elewana and Minor International brands in Thailand, Australia, New Zealand, the Maldives, Vietnam, Tanzania, Kenya, UAE, Sri Lanka, China, Malaysia, Indonesia, Cambodia and Mozambique.

In addition, MINT operates mixed-use businesses which are complementary to the hotel business. This includes real estate development, comprising sale of luxury residences and Anantara Vacation Club, MSpa, retail and property business, and entertainment outlets. MINT is one of Thailand’s largest distributors of lifestyle brands focusing primarily on fashion and cosmetics. Its brands include Gap, Esprit, Bossini, Charles & Keith, Pedro, Red Earth, Tumi, Zwilling J.A. Henckels, ETL Learning and Mysale, an online shopping website. MINT is also a contract manufacturer of household products, with its own manufacturing plant. Now 65, Mr. Heinecke currently serves as a Chairman on the Board of Directors of MINT. The author of 'The Entrepreneur - 25 Golden Rules for Global Business Manager’, Mr. Heinecke also serves as a Director of Indorama Ventures PCL, the largest PET production company in the world. Mr. Heinecke became a naturalized Thai citizen in 1991.